MDST 7559 Content Analysis

Content analysis is a fundamental method in communication and media studies, combining qualitative interpretation with quantitative data analysis. Content analysis enables individuals and teams to systematically transform a large collection of media artifacts into a set of standardized observations suitable for exploratory data mining, statistical analysis, and critical inquiry. This course combines practical training in state-of-the-art tools with a theoretical investigation of the conceptual underpinnings of the method.